Overview in 30 seconds:
- It is time to go beyond our likes to dig deeper into what we define as effective content when measuring the success of our contents.
- In 2020, more brands will work to enhance their voicing and the authentic presence that distinguishes them from competitors.
- The earlier you jump on a popular social channel, as we have seen with Snapchat before, the more chances your brand will be to be one of the early case studies.
- Conversational AI will render the company a good way to show the success by 2020.
Social media is now a synonym for digital marketing, with most – if not all – internet ads being followed. Social media, though, is far from stagnant and what succeeded a couple of months ago may not have the same good results.
Change in habits, development of platforms and new platforms. This all has an impact on the way people use, react to and reach their audience in Social Media Marketing.
Comprehending and remaining ahead of the curve for social media is more important than ever before for marketers. That ensures that you have the right tools, an up-to-date strategy and the necessary skills to take advantage of social media.
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In this regard, we have looked at some of the patterns that we think are important when it comes to the marketing of social media in 2020. These are the patterns we and other analysts agree you will learn before the new year:
1. Brands (and even regular users) often attach themselves, as a measure of popularity and brand recognition, to “Like,” commentary, and supporters on social media. Nevertheless, this focus impacts our mental health and could potentially impede the free flow of interaction. We follow the crowd, press on a button and avoid meaningfully participating.
2. Video is one of the major trends in the world of social media. Indeed, in 2020, according to Social Media Today, video will make up 82% of all internet traffic. While social media platforms seek ways to give video content greater priority, as part of their overall strategies to target specific markets, marketers will increasingly zero into videos.
3. The emphasis on video will continue to grow in popularity on video driven platforms like TikTok, Lasso and Byte. TikTok is currently leading from these platforms, especially with Gen Z users, as the Social Media Disruptor.
4. We create our social media posts with our publicity in mind— or at least who we feel is our public— whether we market a product or brand ourselves. The issue is that we do not always have a firm grasp of who is exactly in our market, nor do we work well to tailor our messaging to specific target markets. The boat is missing in the public segmentation this one-size fit all approach.
5. The segmentation of audiences is accompanied by an increasing level of personalized social media marketing. It makes sense that when segmentation and video love are combined, video marketing can be personalized— think of video contents that are customizable and hyper relevant to specific market segments.
6. As our “friend” lists of Social Media become more difficult, and concerns about the privacy of information are growing, further users are connecting to individual groups and messaging apps. Messaging apps such as Facebook Messenger, WhatsApp and Instagram Messaging allow us to build more personal communities that can ensure that we share information closely with others.
